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Founders Name Their Best Small Business Investment

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Making the right investment in your small business can mean the difference between growth and stagnation. What that right investment is – marketing, training, technology, labor, personal development – will vary from business to business and owner to owner, depending on a variety of factors.

Several entrepreneurs recently shared their best business investment from the past year, or top planned investment for this year. Here’s a sampling, the first in a series of posts on the subject.

New Sales Funnels

ThinkLions, an Oak Park, Mich., consultancy and development agency for app entrepreneurs, invested nearly $30,000 in building and testing sales funnels, creating “lead magnets” like e-books and videos, building landing pages and launching new ads for the landing pages.

“Our marketing strategy has always been quite effective, but last year we noticed that things were starting to taper off and the growth we once experienced began to plateau. While we definitely wanted to still keep our SEO and ad campaigns moving forward, we knew we needed to add something new to give our marketing plan a boost,” founder and CEO Mike Sims says.

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Shutterstock

Making the right investment in your small business can mean the difference between growth and stagnation. What that right investment is – marketing, training, technology, labor, personal development – will vary from business to business and owner to owner, depending on a variety of factors.

Several entrepreneurs recently shared their best business investment from the past year, or top planned investment for this year. Here’s a sampling, the first in a series of posts on the subject.

New Sales Funnels

ThinkLions, an Oak Park, Mich., consultancy and development agency for app entrepreneurs, invested nearly $30,000 in building and testing sales funnels, creating “lead magnets” like e-books and videos, building landing pages and launching new ads for the landing pages.

“Our marketing strategy has always been quite effective, but last year we noticed that things were starting to taper off and the growth we once experienced began to plateau. While we definitely wanted to still keep our SEO and ad campaigns moving forward, we knew we needed to add something new to give our marketing plan a boost,” founder and CEO Mike Sims says.

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